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A tablespoon of social media, a pinch of content marketing, a gallon of SEO.

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We’re missing the point

Posted on August 1, 2013 by Gisele Navarro

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When did our industry turn into this charade? Big agencies indoctrinating us on what is right and what is wrong. Is that good? Is that bad? I don’t know, but do we need it? We should be focusing more on … Continue reading →

Posted in Ramblings, SEO Tagged digital marketing, online communities, SEO, the future

Customer Services Training Course – High Speed Training Review

Posted on June 25, 2013 by Gisele Navarro

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Three months ago I was offered the opportunity to review a course from High Speed Training and I chose their Leadership and Management Course. It was a great experience so I wanted to try one more course, and this time I’ve chosen … Continue reading →

Posted in Reviews Tagged caring about customers, customer service, social media

13 reasons why you should include infographics in your content strategy

Posted on June 13, 2013 by Gisele Navarro

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Trying to make sense of the rivers of data that are now part of our world as a result of the web is a daily challenge for most of us. Yes, we have Evernote and Pocket and bookmarks and RSS … Continue reading →

Posted in Content Tagged content marketing, digital marketing, infographic

Liebster Award fever

Posted on June 7, 2013 by Gisele Navarro

2

This is so exciting! Claire from DaisyBisley has honoured In Social We Trust with its first blog award :) It’s an interesting one because the only prize behind it is the recognition of your peers (which means the world to any blogger).   About the … Continue reading →

Posted in Blogging Tagged awards, Blogging, online communities

How a single tweet triggered links, mentions & free offline advertising

Posted on May 21, 2013 by Gisele Navarro

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– Most of you probably don’t know that I’m the person behind some of the social media profiles for the biggest online dating site of them all: eHarmony. Well, now you know so I can move on with this blog. … Continue reading →

Posted in Social Media Tagged link building, social media, teamwork, twitter

Leadership and Management Course – High Speed Training Review

Posted on March 10, 2013 by Gisele Navarro

1

Most of you probably don’t know that I’m in the middle of a transition between two positions inside the search marketing agency I work for, this transition includes having to manage a team of linkbuilders spread around the world. So … Continue reading →

Posted in Reviews Tagged leadership, teamwork

Four important cues for prospecting guest blog opportunities

Posted on December 19, 2012 by Gisele Navarro

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Last week, Jayson Bagio interviewed me for his “Learning from the expert” series, so I thought of returning the favor by inviting him to contribute a guest post to In Social We Trust. Boy, did I make the right decision! … Continue reading →

Posted in Guest post, Link building Tagged guest blogging, link building, link prospecting

SEOs come in all flavors

Posted on December 5, 2012 by Gisele Navarro

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The truth is that I didn’t wake up one day with the strong desire of becoming a search marketer. Before falling for SEO, I studied Literature and Linguistics at the University of Buenos Aires, and Jazz Composition at Berklee Argentina. … Continue reading →

Posted in Communities, SEO Tagged infographic, SEO

20 tools, tips and tricks to use Twitter more efficiently

Posted on November 6, 2012 by Gisele Navarro

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Twitter meme

Like this post? Vote for it on inbound.org. Maintaining a Twitter account looks like a lot of work -and it is-, but it doesn’t have to be a burden. Luckily, there are a number of shortcuts for everything, and knowing … Continue reading →

Posted in Social Media, Social Networks, Twitter Tagged online communities, social media, social networking sites, twitter

Semantic data and SEO [VIDEO]

Posted on October 12, 2012 by Gisele Navarro

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You’ve probably realized by now that Google is displaying more than just a list of links and ads, providing users with more facts, information and direct answers to their queries within search results. In order to do so, Google uses structured … Continue reading →

Posted in SEO Tagged Google+ Hangout, semantic data, SEO

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