When did our industry turn into this charade? Big agencies indoctrinating us on what is right and what is wrong. Is that good? Is that bad? I don’t know, but do we need it? We should be focusing more on … Continue reading
We’re missing the point
Customer Services Training Course – High Speed Training Review
Three months ago I was offered the opportunity to review a course from High Speed Training and I chose their Leadership and Management Course. It was a great experience so I wanted to try one more course, and this time I’ve chosen … Continue reading
13 reasons why you should include infographics in your content strategy
Trying to make sense of the rivers of data that are now part of our world as a result of the web is a daily challenge for most of us. Yes, we have Evernote and Pocket and bookmarks and RSS … Continue reading
Liebster Award fever
This is so exciting! Claire from DaisyBisley has honoured In Social We Trust with its first blog award :) It’s an interesting one because the only prize behind it is the recognition of your peers (which means the world to any blogger). About the … Continue reading
How a single tweet triggered links, mentions & free offline advertising
– Most of you probably don’t know that I’m the person behind some of the social media profiles for the biggest online dating site of them all: eHarmony. Well, now you know so I can move on with this blog. … Continue reading
Leadership and Management Course – High Speed Training Review
Most of you probably don’t know that I’m in the middle of a transition between two positions inside the search marketing agency I work for, this transition includes having to manage a team of linkbuilders spread around the world. So … Continue reading
Four important cues for prospecting guest blog opportunities
Last week, Jayson Bagio interviewed me for his “Learning from the expert” series, so I thought of returning the favor by inviting him to contribute a guest post to In Social We Trust. Boy, did I make the right decision! … Continue reading
SEOs come in all flavors
The truth is that I didn’t wake up one day with the strong desire of becoming a search marketer. Before falling for SEO, I studied Literature and Linguistics at the University of Buenos Aires, and Jazz Composition at Berklee Argentina. … Continue reading
20 tools, tips and tricks to use Twitter more efficiently
Like this post? Vote for it on inbound.org. Maintaining a Twitter account looks like a lot of work -and it is-, but it doesn’t have to be a burden. Luckily, there are a number of shortcuts for everything, and knowing … Continue reading
Semantic data and SEO [VIDEO]
You’ve probably realized by now that Google is displaying more than just a list of links and ads, providing users with more facts, information and direct answers to their queries within search results. In order to do so, Google uses structured … Continue reading
