Trying to make sense of the rivers of data that are now part of our world as a result of the web is a daily challenge for most of us. Yes, we have Evernote and Pocket and bookmarks and RSS feeds, but in spite of that, processing all this information is not an easy job.
Enter data visualization and infographics
“Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly. They can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends. The process of creating infographics can be referred to as data visualization, information design, or information architecture.” ~ Wikipedia
So basically, this mix of text, graphic design and analysis turns infographics into an ideal communication medium for an age of big data. When done well, infographics and data visualizations have the power to communicate complex data in a visual format that is eye-catching and easy to share, which makes it potentially viral.
If you need to present data in a simple yet effective way to communicate and engage with your readers/users/customers/prospects, then infographics could come in handy.
Why include infographics in your content marketing strategy?
Need more reasons why you should explore the possibilities that infographics have to offer? Click on the image below:
13 Reasons Why Your Brain Craves Infographics [Infographic] by the team at NeoMam
So… Did you like it? Are you considering infographics for your business?
If so, contact me, I can help you out :)