You’ve probably realized by now that Google is displaying more than just a list of links and ads, providing users with more facts, information and direct answers to their queries within search results. In order to do so, Google uses structured data and leverages semantic technology such as structured markup from the ecommerce ontology it supports (GoodRelations and Schema.org).
Now products and services have the possibility of displaying more information such as ratings, contact information, price ranges, event dates, author info, and so on. This is great news because we have now the power of drawing users’ attention to our results by implementing structured data, and this also means better search results for users.
If you want to learn more about how you can add HTML markups to your pages and the SEO benefits associated to semantic data, you should watch last night’s Max Impact Google+ Hangout hosted by Max Minzer. The one and only Mike Arnesen will share everything you need to know about rich snippets, and explain why you should explore the different opportunities structured data offers to your business. Enjoy!