Four important cues for prospecting guest blog opportunities

Last week, Jayson Bagio interviewed me for his “Learning from the expert” series, so I thought of returning the favor by inviting him to contribute a guest post to In Social We Trust. Boy, did I make the right decision! …

Why social media is tipped to drive car sales

When the world’s largest car manufacturer, General Motors, decided to ‘unlike’ Facebook advertising recently industry pundits began to wonder aloud whether this spelt the end of the car industry’s love affair with social media. The truth, as ever, is far from what …