We all like Pinterest and we agree that it’s a sweet place online, or at least that’s what all these articles about the amazing benefits of this new social network are making me think. It’s also no secret that Pinterest is hypnotizing social media marketers and SEOs around the world, and that’s exactly why I was getting a little worried.
I’ve been an SEO long enough to know that every time a new social network offering dofollow links arrives, tons of “new users” show up and start posting links without any intentions of adding value to the community.
After gaining the attention of link builders all over the WWW, Pinterest decided to make some changes: as of right now, both the link on the Pin and the link to the source of the image have been set to nofollow.
Even though Pinterest keeps offering tons of benefits for social SEO, I’m sure this latest change will discourage many SEOs out there who weren’t interested in that, and would have shamelessly thrown tons of links only to suck the link juice out of a perfectly healthy platform. And thinking about these juice suckers going away makes me happy, because we don’t need thousands of dead profiles floating around.
If you are an SEO and you’re reading this, don’t scratch Pinterest off of your list. Spend some time there, get to know the community and try to find the possible points of connection to your business. Here you have some useful and inspiring articles that could come in handy before starting to work on your strategy:
- All You Need to Know About Pinterest by Aaron Lee
- 10 Pinterest ideas with SEO benefits by Steve Masters
- The ‘Pinterest for brands‘ series by Tia Fisher
Think outside the SEO box: having a link to your site traveling around the web because the image you’ve shared is really good + you’ve targeted your market perfectly + you’ve included the keywords in a natural way, will make real people follow your link, and not just a bunch of heartless Google bots.